Kawaii pops up in London!


Sebastian Masuda%27s ambitious global participatory artwork Time After Time Capsule
If you’re free in London next week (Wednesday 13 July) you might want to head over to Camden’s North Yard for the UK launch of an interactive art project from the internationally-renowned Japanese artist Sebastian Masuda.

The ‘Time After Time Capsule’, travelling to 10 cities around the world, is a global participatory art project where people share their love of kawaii, the iconic Japanese cultural movement encompassing entertainment, food and fashion (aka ‘cute’). It will demonstrate how kawaii can be a means of personal expression and bring people together.

The time capsule, in the shape of Japanese broadcaster NHK World TV’s famous mascot Domo, will be in London on Wednesday 13 July between 2pm and 4pm for an interactive UK launch. Visitors will be able to create their own kawaii-inspired messages for the future, make their own kawaii objects and also bring their own items to become part of the art work. Fans will also have the opportunity to meet Masuda and learn more about the project, the culture of kawaii and its impact in Japan and around the world.

Japanese internationally-renowned artist and pop culture expert Sebastian MasudaIf you can’t make the event on Wednesday, the time capsule will also be at the Hyper Japan event that weekend for further interactive workshops. During this week of London-based activities, fashion designer and singer Beckii Cruel will be reporting for NHK WORLD TV’s hot show, Kawaii International. Beckii is best-known for her Youtube videos on kawaii fashion (raking in over 20 million views!) and has launched her own fashion brand, bcky couture, designing and producing her own collections from the Isle of Man.

After all that, the ‘Time After Time Capsule’ will then travel back to Japan where art works from around the world will be displayed together in Tokyo at the 2020 Olympic Games. Masuda also plans to unveil the ‘time capsules’ 15 years later, in 2035!

FYI: There’ll be no blog from me next week as I’ll be away with work! When I’m back I’ll finally get round to properly blogging about my holiday in Japan earlier this year…

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